Prema Ishq Kaadhal is a 2013 Telugu romantic-comedy film directed by Pavan Sadineni.[2] The film was produced by Bekkam Venugopal of Lucky Media. The cinematography was handled by Karthik Gattamneni, who is famous for cinematography and direction of short films from the studio Pondfreaks Entertainment. Actors Harshavardhan, Vishnu and Harish, and three girls, Vithika Sheru, Srimukhi and Ritu Varma, play three romantic pairs. The film is highly appreciated by the critics and has proven to be a successful film.[3]